The quality is excellent. Nice thick nylon canvas, and strong nylon thread combined with above average construction and stitching. There are handles at each end (nylon strap or tubing) length-wise and a group of three handles on one of the long sides. These make it possible to adjust hand position to accommodate different weight distributions. They are made of nylon strap or tubing and also make decent attachment points for other items, i.e. other bag handles, umbrella, stool/chair, et cetera. The walls of the bag are lightly padded. There's enough thickness to provide an amount of structure and protection but it still allows the top of the bag to collapse (unless kites inside prevent this) or fold to allow it to fit in spaces more compact than the full length of the bag, i.e. behind a compact trucks bench seat. I would purchase again. The three color options give you further organizational options. If I could make changes I would like some velcro (hook & loop) or ties of some sort to secure items to the interior panels for organizational purposes. Interior "pockets" could also potentially be helpful. I'd like another exterior zippered "pocket" to match the current pocket, on the same side but on the other end of the panel. This would allow a place for gloves, anchors, ground pegs, pulleys, carabiners and slings. I do not recall how many kites it's supposed to hold but I have 12 stored now. If I had 2 of the same 12 kites I have stored in the bag currently it would easily hold all 24 with ease and room for a few more (depending on size). The bag easily stores in a closet hanging from a stronger than average hanger, slides under a bed, can stand upright against a wall, etc. Overall a very nice, HIGH QUALITY (see what I did there) kite bag.