Life is good! Do What You Like. Like What You Do. In 1984, Bert and John Jacobs designed their first tee. For five years, the brothers traveled the East Coast, but were not very prosperous. They lived on pb&j, slept in their van. And then someone special came to them. Jake showed them the way. Today, Bert, John, Jake and the Life is good mantra are spreading optimism worldwide. As the good vibes keep flowing, the dream continues! Choose what makes you say, Life Is Good!